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RAIDERS OF PATAGONIA
PATAGONIA X TOMB RAIDER
ROLE:
CREATIVE STRATEGY | COPYWRITING
The rise of the gaming industry has prompted brands from all industries to break into gaming to capture a newer audience.
STRATEGIC BRAND COLLABORATION
THE APPROACH
Introducing the strategic collaboration that will reposition innovative outdoor wear brand Patagonia and the Tomb Raider franchise as leaders in adventure for a greater cause: conservation and sustainability.
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