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AMOUR:
THE SEASON OF
LOVE
ROLE:
ART DIRECTION | STRATEGY
The growth of the beauty industry has inspired many luxury fashion houses to explore the beauty market through collaborations, helping them test the waters for a full brand extension and tap into a different audience.
THE APPROACH
GIAMBATTISTA VALLI X LA BOUCHE ROUGE
ADVERTISING FOR LUXURY
This advertising campaign proposes a collaboration between fashion house Giambattista Valli with a fellow Parisian brand, La Bouche Rouge - introducing the brand to the luxury beauty market and building on LBR's offerings for the new-age beauty lover.
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