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CHEAT ON
MEAT

ROLE:
ART DIRECTION | COPYWRITING

TEAM: MUSKAN DHARANI, BHAVANA DV

IMPOSSIBLE FOODS

DATA DRIVEN CAMPAIGN

Switching to plant-based meat sources has shown to reduce 80-90% of emissions, land use and over 40% of water consumption - making it one of the most sustainable choices for meat-(ch)eaters

THE APPROACH

This award-winning campaign encourages meat-eaters to switch to Impossible Foods through the creative data-driven storytelling via social media, and OOH creatives.

  • Instagram
  • LinkedIn
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