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IMPECCABLE:
THE NEW
ESSENCE
THE ROW
FRAGRANCE EXTENSION PROPOSAL
ROLE:
ART DIRECTION | MARKETING STRATEGY
The consumers' rising preference for minimal ingredients and inclination towards quiet luxury leaves the perfect white space for The Row's expansion into the fragrance market.
THE APPROACH
The product launch campaign of Impeccable by The Row includes packaging design and distinction, marketing activations, distribution plans and sales forecasts that align with the brand's quiet luxury strategy.
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