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THE
GLOSSARY
OF
GLOW
GLOW RECIPE
COPY DRIVEN PACKAGING
TEAM: JULIETTE FIELDS, MAITE ESCOBAR
ROLE:
ART DIRECTION | COPYWRITING
The 2020s saw a shift in focus on skincare that was focused on glow, clean ingredients and simple, easy to follow routines.
THE APPROACH
The Happy Hour Kit, designed for Glow Recipe would introduce the brand's bestsellers in a scroll-stopping, witty copy-based packaging that encourages their followers to create their own skincare cocktails!
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