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COSRX:
NOT SAFE FOR WORK
ROLE:
ART DIRECTION | CREATIVE STRATEGY
Cult-favorite skincare brand, COSRX has been known to lack an engaging brand voice on their social channels.
THE APPROACH
COSRX
SOCIAL MEDIA ART DIRECTION
Utilize the strong community around COSRX and the Korean skincare hype, through effective campaign imagery and reels made with organic reviews to facilitate the viral nature of social media.
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